Dailymotion readies first-ever vertical pre-roll for mobile | Ad Tech | News | Rapid TV News
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Online video platform Dailymotion is claiming that gone are the days when people had to watch their branded content videos on a small screen and had to rotate their smartphones to enjoy a full-screen viewing.


dailymotion 18 DecTo allow brands to broadcast their advertising messages while adapting to new video consumption and behaviour of mobile users, it has launched what it claims is the first-to-market vertical pre-roll, instream.

The company says that its objectives are to maximise mobile completion rates and provide viewers with a deeper immersion within brands' video content while viewing in full screen while still respecting the user experience. It notes that unlike vertical interstitials — which Dailymotion believes will abruptly cover a mobile page content — or vertical native and out-stream formats, the vertical pre-roll is served on the same ad position as a standard pre-roll. Taking advantage of the technical assets of a video player, Dailymotion will fit to the screen.

NROLL, Dailymotion’s integrated creative studio, offers the ability to adapt the landscape-format branded videos to vertical videos. The vertical-roll is now available through Dailymotion’s direct sales and will be released through programmatic by early 2017.