Smartphones transforming the television experience | Mobile | News | Rapid TV News
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Research from the Streaming Video Alliance has revealed the critical role that mobile is having on the transformation of television and its increasing influence on how people are consuming video due to its ease of use and accessibility.

kids second screens 18 Nov The online video ecosystem’s industry forum’s Mobile Video: Exposed report was based on a survey of 500 respondents in the US and found that two-fifths of people watch an hour or more of video on their smartphone each week, and a quarter watch over two hours.

Apple iOS was the dominant mobile operating system through which consumers watch video, though Android is now a close second. The key millennial segment watches more video on mobile than other demographics and tends to stream video from applications. This segment was also more likely to watch mobile video if they didn’t have to pay for additional data.

As indicated in other recent research, consumers are most often watching video on their phone while at home, indicating that under certain circumstances people would rather watch video on mobile than on the television. Consumers preferred to watch video over Wi-Fi but will use cellular data to get the content they want when Wi-Fi is not available. The sample said that if they had access to more data, they would watch more video on mobile, however they do not want to pay for it.

Despite the growth of premium over-the-top (OTT) providers, YouTube was the dominant source for video on mobile phones. However, buffering and data usage are the top frustrations for mobile video watching.

“The trend toward mobility has consumers watching more content away from primary televisions, which is playing an important role in the evolving television experience,” said Jason Thibeault, executive director, Streaming Video Alliance. “This year’s Mobile Video: Exposed report strongly validates this trend, and reveals how mobile is beginning to supplement other connected devices to consumer content, triggering organisations to begin thinking more about mobile as part of their overall viewing experience.”