Netflix inks content deal with Bollywood’s Shah Rukh Khan | VOD | News | Rapid TV News
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Online streaming giant Netflix has struck a long-term partnership with Bollywood superstar Shah Rukh Khan’s production house, just a day after Amazon launched its rival service Prime Video in India.

amazonThrough the deal, Netflix subscribers will be able to watch more than 30 library titles on-demand from Shah Rukh Khan’s Red Chillies Entertainment, along with every new film produced by the company over the coming three years.

The first new movie from Red Chillies to feature on Netflix will be Dear Zindagi, starring Khan and Alia Bhatt, which had its theatrical release on 25 November. Other blockbusters such as Happy New Year, Dilwale and Om Shanti Om will follow.

“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage. His moniker ‘King Khan’ speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide,” said Ted Sarandos, chief content officer, Netflix.

Shah Rukh Khan added: “Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are”.

Netflix is currently working with Indian producer Phantom Films to bring the bestselling novel Sacred Games by Vikram Chandra to subscribers as an online series.