SpotX further expands UK, Southern Europe team | Major Businesses | Business | News | Rapid TV News
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Video inventory management platform provider SpotX is further expanding its business aimed at media owners, broadcasters and app developers with three new appointments to its platform services team.

SpotX 13 Dec 2016The team will be responsible for working with a growing base of supplyside customers in the UK and across Southern Europe, offering what SpotX calls a ‘holistic’ approach to ad serving, yield management and programmatic revenue optimisation tools. This will include helping them create private marketplaces and curated marketplaces to maximise their advertising revenue from inventory on desktop as well as across all screens including mobile video and connected TV.

Marta Lopez will be joining SpotX from AudienceScience, bringing four years of industry experience to a new role as account manager, UK and Southern Europe. Also joining is Holly Waylen from Arcadia and Mike Lampard. All three will report into director of platform services Edward Wale.

Commenting on the appointments, Wale said: “As we grow our business across the UK and Southern Europe we aim to hire more talented individuals to service our clients. Marta Lopez has excellent experience gained from working on both the buy and supply side of our industry that will give her invaluable insights for our publishers to help them increase their advertising revenue. Holly and Mike bring strong analytic skills and business acumen from their backgrounds in merchandising and content creation.”

Lopez added: “Although programmatic video advertising has grown across Europe, it still has strong potential for growth, driven by SpotX. I am looking forward to applying my previous experience to work with premium publishers and broadcasters across the UK and Southern Europe.”