Roku premieres Ultra HD, HDR streaming box in Mexico | 4K/UltraHD | News | Rapid TV News
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Strengthening its position in its only Latin American market, Roku has launched the Premiere+ box which enables 4K content and HDR.

roku premiere plusA year after arriving in Mexico, the Roku Premiere+ is the fourth device launched by the US company in the country following the Roku Premiere, Express and Stick Black introduced to the market last year.

The streaming box offers over-the-top (OTT) access to over 2,500 channels available through the Mexico Roku Channel Store, including the popular video-on-demand (VOD) platforms like Netflix, Crackle, HBO Go and Cinépolis Klic. It’s the first Roku device that supports Ultra HD programming, a standard which still has limited availability in the country.

The device, which transforms any TV into a smart screen, is also the most expensive box Roku offers in Mexico, at over $120.

Following the Roku Premiere+ launch, the company has also updated its devices to support the mirroring feature, which enables users to show their smartphone content onto their TV screen.

With this move, Roku continues building its position in Mexico; it aims to start expanding distribution into other Latin American countries soon.