In Mexico, Latin America’s most dynamic over-the-top (OTT) market, Netflix now has 70% of video subs, but Televisa’s Blim is rapidly growing as a reference player.
Launched less than a year ago, Blim’s reach has increased from 1.5% of total users last May to 17.5% in November, according to The Competitive Intelligence Unit (CIU) data published by El Universal.
Televisa’s service, which is available throughout Latin America, has become Mexico’s second-largest player, overcoming Claro Video, subscribed to by 9.3% of Mexico’s streaming users. The América Móvil platform has dramatically lost ground in the last year, as it owned over 28% of subscriptions by the end of 2015.
Other OTT platforms in the region include Mubi, with 1% of the market, and Fox Play, HBO GO and YouTube Red with 0.7% of users each.
The figures also show that Mexico is building a competitive OTT market – even though it is dominated by Netflix - in which different players seize growing opportunities as viewers are getting used to the video-on-demand (VOD) consumption model.
In fact, another report from The CIU recently pointed out OTT integration had been key in driving pay-TV operators’ growth during 2016.