BLOCKBUSTER selects Mediamorph for content monetisation | Infrastructure | News | Rapid TV News
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BLOCKBUSTER is back and has selected Mediamorph’s platform to streamline the management of contracts, supplier royalty reporting and critical title avails data flowing from content providers.

blockbuster denmarkNow a part of the incumbent Danish telco TDC Group, BLOCKBUSTER, is the largest transactional video-on-demand (TVOD) provider in Denmark, with more than 8,000 titles available for sale or rent.

Mediamorph’s cloud-based enterprise software and data services bridge content providers and content platforms to help customers better understand content value, optimise content exploitation and maximise revenues.

“Digital distribution in a partnership with many content providers requires the right platform to manage rights and finance with both accuracy and transparency,” said Casper Hald, head of BLOCKBUSTER, the TDC Group. “By implementing Mediamorph’s platform into our business structure, we will not only have the assurance that all content will be available on time with the correct terms to maximise revenue, but also build a bridge our partners to intelligently share our performance.”

TDC Group’s digital growth strategy in the BLOCKBUSTER brand has resulted in a massive increase in the combination of contract, rights, restrictions, languages and availability window information to process and manage. Ensuring accurate metadata around content windows, placement and pricing calculations helps drive monetisation and supports compliance requirements with TDC Group’s growing number of content partners.

“We are excited to help TDC Group expand the BLOCKBUSTER service and to drive more effective use of all of their digital content,” said Rob Gardos, CEO, Mediamorph. “Mediamorph’s solution will help TDC Group maximise revenue by making sure content is exploited properly and to the fullest.”