Teads logs programmatic milestones | Ad Tech | News | Rapid TV News
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Revenue for the Teads programmatic marketplace has increased 200% between Q1 and Q3 of this year, the company has announced.

programatic chart teadsTeads’ platform allows its customers to buy outstream video either through private marketplace deals or the company’s open exchange. For Q3 of 2016, private marketplace deals made up 76% of Teads’ programmatic transactions, it said.

Buyers can access Teads’ programmatic inventory through most of the major demand-side platforms, including Google DBM, The Trade Desk, MediaMath, Bidswitch, TubeMogul, Videology, Turn, AppNexus and AOL (Adap.tv). Teads’ programmatic offering also has reach on the sell-side, connecting programmatic buyers with inventory from publishers such as Time Inc, Conde Nast, Slate, Forbes, Tronc, Spiegel, El País, Le Monde, Corriere della Serra, Nikkei, The Independent and The Telegraph via private marketplaces and/or the open exchange in over 30 countries.

Teads also said that its outstream formats offer customers a 42% increase in viewability compared to Moat’s industry benchmark.

“Teads is the clear leader in programmatic outstream, as reflected by our recent growth numbers, and we are happy to meet the demand for premium video inventory that can be transacted programmatically at scale,” said Todd Tran, global managing director of mobile and programmatic at Teads. “We look forward to continuing our programmatic growth trajectory in the coming year and working closely with our clients to maximise the impact of their campaigns on every level.”