Walking Dead shatters viewing expectations | Ratings/Measurement | News | Rapid TV News
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Demand for season seven of the Walking Dead is up by an average of 84% in 50 countries, making it the most in-demand series in all key FOX markets.

walking dead season 7Parrot Analytics has partnered with FOX Networks Group to quantify cross-platform, country-specific audience demand for this season of The Walking Dead in international FOX markets. It also found that demand for The Walking Dead has grown by over 50% in markets such as Germany, India and Brazil, but the show has increased its recent demand footprint in the United Kingdom and the United States by more than 100%. Furthermore, for most the country-specific demand data analysed, anticipation for The Walking Dead’s season seven increased faster than it did for season six over the same period.

“We are excited to be working with the FOX Networks Group team to help them gauge the incredible demand for The Walking Dead in all markets,” said Wared Seger, CEO, Parrot Analytics. “Consumers express their interest, interaction and consumption of content in many different ways, using a multitude of platforms. We collect and analyse billions of these consumer ‘demand expressions’ each week. This provides a value-added layer of insights, on top of traditional audience measurement metrics, to drive marketing and monetisation strategies.”

“Data is key, and Parrot provides overnight access to comparable global demand data, which can be especially helpful in the lead up to a premiere,” noted Christian Brent, SVP, Global Research & Audience Strategy, FOX Networks Group. “Clearly the measurement industry is fragmented and so being able to have globally consistent data available overnight on how content brands like this are resonating with consumers is incredibly valuable.”

Parrot also found that demand for The Walking Dead in the US was nearly twice that of the second-most in-demand show, increasing by over 67% from prior years. Post the season seven launch, The Walking Dead achieved the second-highest demand of any show, behind only Game of Thrones’ season six finale.