Irdeto wins CIBN OTT content security contract | OTT | News | Rapid TV News
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China International Broadcasting Network (CIBN), one of China’s seven broadcasting networks licensed to distribute over-the-top (OTT) content has selected Irdeto to secure its digital platform.

irdeto logo rgb purpleCIBN, a subsidiary of China Radio International, is Irdeto’s first customer for Irdeto Rights with China DRM Support in a country where demand for OTT services has increased from 13% in 2013 to 30% in 2015, and is forecast to reach around 49% by 2017.

These figures are according to a whitepaper by Dentsu Aegis Network China with OTT players iQiyi, LeTV, MangoTV, Tencent, Youku and iPinyou, and research partners Miaozhen and Nielsen which also estimates that 95 out of 100 TV sets sold in the country will be OTT-enabled by the end of 2016, amounting to more than ten million TVs.

“We are delighted to partner with Irdeto to integrate its China DRM solution to our OTT applications and set-top boxes (STBs), which will safeguard premium content on our network and platforms,” said Fu Qiang, deputy general manager, CIBN.

“We expect revenues generated from premium OTT services in China to continue to grow over the next few years as demand for premium content increases. We are confident that our collaboration with Irdeto will improve overall viewer experience for our customers and instil greater confidence for the studios and content providers to enter the Chinese market, which will in turn generate revenue growth for our paid OTT offerings.”

With Irdeto’s content protection, CIBN will be able to securely stream video to their customers, including 4K and ultra HD content, while complying with the stringent requirements by Hollywood studios and China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT).

Marco Xie, general manager, China, Irdeto, added: “As demand for premium content increases amongst Chinese consumers, it is crucial for operators like CIBN to securely offer consumers access to high definition premium content. With a world class level of security for delivery platforms, content owners can accelerate the release of new content and offer premium content to the Chinese OTT audience.”