“In Chinese language, dimsum literally translates to ‘selection of the heart’ or ‘order to your heart’s content’ and this is exactly what we want to do for our audience with dimsum. Provide them with exclusive and compelling content with an easy user experience,” said Lam Swee Kim, chief marketing officer, dimsum.

“By leveraging Xstream’s OTT platform and Diagnal’s remarkable industry knowledge, world-class design and on-time delivery focus, we have been able to launch dimsum in record time. Moreover the partnership has allowed us to focus on our core business – to serve premium and exclusive Asian content,” he added.

Xstream supplied its modular and cloud-based OTT platform, Xstream MediaMaker to the multiscreen subscription video-on-demand (VOD) service. Diagnal, meanwhile, has custom designed and developed the dimsum website, Android apps and iOS apps including their video players.

“Working with Star Media Group on launching dimsum with very ambitious launch dates, has been tremendously rewarding. With dimsum, Star Online will now be able to create new revenue streams,” said Laurits Tygesen, CEO, Xstream

Diagnal’s CEO Reuben Verghese added: “As broadband speeds and smartphone penetration increases, we are seeing independent studios, media organisations and broadcasters across the Asia region reinventing their businesses with premium video streaming services. New entrants need to hit the ground running with a great service, then be ready to scale, to compete and to continue to innovate. We are very happy to see our latest customer Star Online launch dimsum successfully.”

The service, which provides Asian content in HD to connected devices, is available upon subscription for a monthly charge of RM15. Each subscription supports five concurrent users on five different devices, and offers parental control among other features.