UK incumbent telco BT has revealed plans to transform its IPTV service, introducing a new user experience with enhanced access to channels and on-demand content and a new BT TV app.
The company says that its ‘next-generation’ service will enable customers to manage recordings and stream live and on-demand programmes on mobile devices, providing what it calls a seamless TV experience in and out of the home.
A next-generation YouView TV service will be downloaded to customers’ set top boxes during early 2017. With this, BT believes that customers will enjoy a faster experience with easy, image-rich surfing of on-demand choices, and will be able to find their way around much more intuitively. The same look, design and usability will be carried through to a new BT TV app launching in summer 2017 that will run on tablets, smartphones and online.
BT also plans to be the first UK broadcaster to launch Dolby Atmos sound, adding it to its BT Sport 4K UHD TV packages in January. From this season, BT has doubled the number of sports events broadcast in Ultra HD. Dolby Atmos sound is planned to be combined with Ultra HD for select events to deliver what it claims to be the most immersive experience possible.
In a new partnership with BoxNation, BT will also start showing boxing on Saturday nights from early 2017, and BT Sport will further enhance sport fans’ viewing experiences with the launch of Dolby Atmos sound, which is planned to be available to BT Sport Ultra HD customers in January.
Commenting on the moves, BT TV and BT Sport managing director Delia Bushell said: “BT’s mission has always been to provide a high quality, premium TV service at prices that give unbeatable value to UK consumers. We will keep driving the pace of innovation in content, broadcasting and our customers’ experience. In 2017 we’re going to further shake up the market by releasing our new viewing experience across our TV guide and on demand, our new TV app and on our BT Sport channels, provided as a free upgrade for our customers.