Genre-specific over-the-top channel provider TV4 Entertainment has announced a partnership with online video firm Vimeo to launch over 20 of its direct-to-consumer subscription video on demand (SVOD) channels.
TV4 boasts distribution partners such as Hulu, Amazon, AOL and Sony PlayStation and regards its latest partner as an important first step in delivering worldwide, direct-to-consumer experiences to global audiences. Timed to coincide with Veterans Day in the US, the partnership begins immediately with the premiere of the All Warrior Network, a warrior-themed entertainment destination for service members, military veterans and fans of the warrior.
The first five channels will also include Motorland, an on-demand entertainment channel for automotive enthusiasts; Gone TV, for those that love hunting, fishing and the great outdoors; worldwide martial arts, sports and entertainment channel BLACKBELT TV; and the DocComTV curated documentary channel.
“We are excited to announce this partnership with TV4. Their model of launching interest-based OTT channels targeted at tribal audiences is a perfect fit for our OTT platform,” said Jamie Wilkinson, general manager, Vimeo OTT Services. “Media is changing from a wholesale-based approach to having a direct relationship with consumers and TV4 is helping to push this market forward.”
Added TV4 Entertainment founder and CEO Jon Cody: “We are thrilled to enter into this partnership with Vimeo and VHX to take our brands directly to our millions of monthly viewers. The companies share a common vision of providing worldwide communities with programming targeted to their shared passions and we have found the ideal technology partner to further our mission.”