CASBAA 2016: Verimatrix launches operator analytics evaluation programme | Security | News | Rapid TV News
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Aiming to offer pay-TV providers fast access to subscriber intelligence, security specialist Verimatrix has announced of a quick-start evaluation programme for its Verspective Operator Analytics solution.

verspective 9 Nov 2016The programme is designed to help operators better understand how to securely and rapidly collate data from various sources in video services and demonstrate the benefits of actionable analytics across multiple departments in their organisations. Verimatrix believes that through the availability of this programme, service providers have the opportunity to expand their analytics capabilities with more census-based data sources and complement traditional network monitoring analytics to get a comprehensive view of subscriber intelligence and network performance.

Implemented in the cloud, the programme consists of a pre-configured, software-based analytics platform that can integrate with an operator’s sources of operational and consumption data, including VOD, CDN or client device sources. Service providers also receive a set of report templates that help analyse data and determine return on investment (ROI) potential.

“Every operator we speak with is interested in truly harnessing the power of Big Data to make quicker and better informed decisions that ultimately drive the bottom line,” said Verimatrix president Steve Oetegenn. “We have recognised the need to provide a secure entry point that service providers can use to adopt a centralised analytics approach that ties together insights from operations, product development and marketing. The Verspective Operator Analytics evaluation programme provides that point of entry, plus the confidence knowing that data is both secure and compliant with appropriate privacy regulations.