4K adoption up 104% | 4K/UltraHD | News | Rapid TV News
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Total US home entertainment spending was nearly $4.2 billion for the third quarter, bringing the year-to-date total to more than $13 billion — with 4K/Ultra HD on the rise.

4k ultra hd logoAccording to the Digital Entertainment Group (DEG), this means that sales rose 3.8% in the third quarter compared to the same period last year, including robust sales for 4K/Ultra HD TVs, Ultra HD Blu-ray players and 4K/Ultra HD Blu-ray Discs.

An additional two million 4K/Ultra HD TVs were sold in the US market, up 104% from the third quarter of 2015 and bringing the total number of sets purchased to 9.9 million. In total, 72 4K Ultra HD Blu-ray title releases are now available.

HDTV penetration meanwhile is approaching the total number of US households. The DEG estimates that 85% – 104.5 million – of all US homes have at least one HDTV.

Video-on-demand (VOD) platforms continued to grow, up about 5% in the quarter from a year earlier.

To date, home-entertainment sales are up 2.5% in the first three quarters of 2016. Consumers continued to show their interest in Blu-ray disc movies and TV shows, with spending up nearly 6% for the quarter and about 8% for the year. Blu-ray playback devices (including set-tops and game consoles) are in nearly 87 million US households.

Consumers also continued to transition their collection of filmed entertainment to digital, with digital HD – or electronic sell-through (EST) – up nearly 10% over the same period last year.