TV Nova gets into HbbTV gear with Mautilus | Infrastructure | News | Rapid TV News
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The largest commercial TV station in the Czech Republic, TV Nova, has launched an app designed to offer services enabled by the HbbTV standard.

mautilus 3NovIn the first phase, the HbbTV application has been deployed to six national TV channels and is distributed to end users with the use of all three distribution networks – terrestrial, satellite and cable. The HbbTV application includes EPG, both local and international news feed, and the video content from popular TV series produced by TV Nova. The expansion of offered services is planned for the coming months.

Having HbbTV is an interesting complement to the portfolio of services of any television station according to TV Nova group executive and sales director Jan Vlcek. "We are planning to further extend our services by interactive HbbTV advertisements during this autumn as we consider it to be another step to enable our viewers’ possible communication synergies,” he said.

The app was built by local software development company Mautilus, which was also working on the implementation of HbbTV advertisements using its HbbTV Event Manager (HENMAN) product that allows it to handle all the details of scheduling and serving HbbTV advertisements.

Mautilus recently set out its strategy to boost development of the interactive TV standard at the HbbTV Symposium: Open for business, held in Madrid.