TV viewership beats smartphone watching nine to one | Mobile | News | Rapid TV News
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Time watching TVs beats time watching on smartphones nine to one, according to research from the Video Advertising Bureau (VAB), which also found that desktop time beats smartphones, seven to one.

Viewers continue to leave the desktop for smartphones in droves as they take advantage of more on-demand options, while viewing on enabled smart TVs and multimedia devices grows significantly. Still, 89% of viewing is on TV, with eight out of ten minutes being with live TV; and what isn’t changing is what they’re watching – predominantly TV shows.

“Of all the emerging platforms, enabled smart-TVs are growing the fastest,” said Evelyn Skurkovich, VP of strategic research and insights at VAB and author of its State of Digital Video report. “This reinforces the fact that people dedicate the most attention to TV content, and to watching on a TV screen.”

Through June, smartphone use was up 9% over the same period last year, while subscription video-on demand (SVOD) increased 18%. Multimedia device use bumped 23%, and enabled smart-TV use climbed 33%.

Interestingly, gaming consoles are winning over 25-64-year-old viewers the fastest, with growth averaging 15% for over-25s but remaining flat for under-25s.