Mediaset launches multiscreen advertising format for Spain | Ad Tech | News | Rapid TV News
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Mediaset is launching a multiscreen advertising offer for three of its most popular shows on linear TV.

multiscreen mediasetAs Mediaset’s most followed shows on the Internet, particularly by millennial viewers, La Voz (The Voice), Big Brother and Mujeres y Hombres y Viceversa will offer advertising spots across various platforms, including linear TV and video-on-demand (VOD).

The advertising package, Superspot Total, will be commercialised by Publiespaña – Mediaset’s advertising unit – and will offer advertisers a linear spot on live TV and streaming, ads insertions in all related VOD content and display space on the show websites.

Mediaset has launched this advertising campaign after deploying other multiscreen ad experiences, but this is the first time it has included video-on-demand and display along with linear programming.

The innovative advertising strategy looks to cash in on Spain’s growing online video consumption.