Apple launches new unified TV app and enables Siri for discovery | Online Video | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Once described as a hobby, Apple’s TV business is of ever-increasing importance and now the CE giant has launched an enhanced video app for Apple TV, iPhone and iPad users.

Apple TV 2 The new TV app is designed to offer a unified experience for discovering and accessing TV shows and films from multiple apps, providing one place to access TV shows and movies, as well as a place to discover new content to watch. At the same time, Apple also introduced a new Siri voice recognition feature for Apple TV that lets viewers tune in directly to live news and sporting events across their apps.

The app is designed to always stay in sync so that when users begin watching on one device they can easily continue where they left off on their other Apple devices. Key features include Watch Now, where viewers can see their collection of available shows and movies from iTunes and apps; they can then go to Up Next or Recommended to choose what to watch.

Up Next enables users to organise the shows and films they are currently watching — including recent iTunes rentals and purchases — to be presented in the order they are most likely to watch first. For example, when viewers finish an episode, the next one will automatically appear at the start of the Up Next queue, as will any new episodes as they become available. At any time, users can simply ask Siri to continue watching a show and immediately pick up where they left off.

“Using apps on Apple TV, iPhone and iPad has become the primary way for so many of us to watch television,” commented Eddy Cue, Apple’s senior vice president of Internet software and services. “The TV app shows you what to watch next and easily discover TV shows and movies from many apps in a single place.”

The TV app and single sign-on will be available in December 2016 as free software updates for fourth-generation Apple TV devices as well as iPhone and iPads in the US. Live tune-in with Siri is available immediately. In addition to the new TV app, users in the US will also have a simplified way of experiencing pay-TV video apps by using single sign-on. Starting in December 2016, subscribers to DIRECTV, DISH Network and more will just sign in once on Apple TV, iPhone and iPad to gain immediate access to apps that are part of their pay-TV subscription.
Add comment
  • No comments found