Marlin DRM to secure Samsung HbbTV 2.0 Smart TVs in Italy | Security | News | Rapid TV News
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As the benefits of Hybrid Broadcast Broadband TV (HbbTV) become clearer, so does the need to protect the enhanced content and ensure privacy of data, and Samsung has announced that it is taking steps to do so.

105 inch CURVED UHD Tcober pic 2VA recent GfK report revealed that the share of smart TVs which support HbbTV in Europe is now close to 100%  and to make sure that one of the key gating factors to commercial development is addressed, in Italy at least, the CE giant has announced a partnership with Intertrust Technologies designed to expand digital rights management (DRM) standardisation for digital media in the country.

Under the agreement, Samsung will ship Marlin DRM software in its HbbTV 2.0-enabled Smart TVs for users in Italy. The solution will be available in early 2017 to video service providers in Italy, where both companies enjoy a strong partnership with TivùOn! —  a joint venture owned by Mediaset, RAI and Telecom Italia — and who is actively exploring HbbTV options and has already announced plans to transition to HbbTV 2.0 in 2017. The company also launched in July 2016 using Marlin DRM and technology from the Multimedia Home Platform (MHP).

“We warmly welcome this announcement,” commented Tivù chief executive officer Alberto Sigismondi. “We designed the TivùOn! Platform with a strong emphasis on open standards to provide our viewers with the richest set of cost-effective and futureproof products and services. The Intertrust-Samsung partnership is a major step in ensuring that our viewers in Italy enjoy an outstanding experience, and we look forward to other European broadcasters and service providers following the use of open standards in this way.”

Added Intertrust CEO Talal G. Shamoon: “Intertrust and Samsung have worked together for years…The adoption of Marlin DRM in national ecosystems in Italy, the United Kingdom, and in China and Japan is a clear demonstration of how open systems resonate well with those who wish to provide consumers with products and services that are not dependent on the technology agendas of large proprietary platform providers.”