MIPCOM 2016: Easytrack expands client roster | Deals | News | Rapid TV News
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Rights and sales management technology provider EasyTrack has added two new clients to its expanding network of users.

Alison BakerUK-based content sales agency Drive Media Rights and Escapade Media, the international TV and film sales agent that specialises in premium drama, children's and factual programming, have both licensed the cloud version of EasyTrack’s distribution management software, which has been designed specifically to handle the challenges and complexities of today’s global content industry. Drive and Escapade join a client roster that already includes Endemol Shine, Zodiak, Passion Distribution, Off The Fence and TCB Media Rights.

Headquartered in Sydney, EasyTrack recently launched a London office headed by Alison Baker, an ex-programming sales and acquisitions executive with 20-plus years of experience in the international industry. The software and services company’s technology aims to give clients control over every link in the distribution chain, from rights management through acquisitions, sales, financial reporting and servicing.

Drive recently launched a distribution arm to complement its suite of strategic consulting and co-production services. The new division, which is focused on the distribution of factual and factual entertainment programming, is attending MIPCOM with its first full slate of TV and digital content.

Ben Barrett, joint managing director at Drive,  said: "As we set up our distribution business, we wanted to be sure that we had the correct system in place to help us manage all the different aspects of the sales workflow. We looked at a few of the products on the market and felt that EasyTrack was the best fit for us, providing all the relevant infrastructure in one place.”