HDR set for surge in uptake | 4K/UltraHD | News | Rapid TV News
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High dynamic range technology is seen as the key for Ultra HD development, and research suggests that HDR will display strong growth over 2016.

Photo 10.12 worldwide tvAccording to IHS Markit, HDR TV shipments will reach more than four million units by the end of 2016 and will grow to more than 30 million units by 2020. Yet the market for HDR-compatible TVs — which the analyst defines as any set compatible with basic HDR formats but utilising standard dynamic range displays — will be as much as four times larger. Indeed, by 2020, IHS Markit expects that nearly all of the 112 million 4KTVs shipped worldwide will be compatible with HDR, but only 30% will have true HDR performance capabilities.

The IHS TV Sets Market Tracker also notes that standard dynamic range (SDR) TVs will shrink rapidly as a segment within the 4KTV market, but remain the only choice for HD and 1080p resolution TVs as HDR benefits are featured primarily with 4K content. IHS calculates that the overall 4KTV market will total 55 million units at the end of 2016 and grow to more than 100 million units by 2019, amounting to all 50” and larger TV shipments by 2019. More than four-fifths of HDR TV shipments will likely come from 50” and larger screen sizes.

“As with many new technologies in the TV market, the ability to introduce them to consumers in a way that communicates the value is crucial to achieving lasting premiums and profits,” explained Paul Gagnon, director of TV sets research for IHS Technology. “In the case of HDR, only some sets have enhanced display performance that can allow the consumer to see the benefit, while the rest will have little discernible difference to consumers, who may become confused about the value of HDR as a result.”