Emerald Media takes stake in YuppTV | OTT | News | Rapid TV News
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KKR’s pan-Asian investment platform Emerald Media has taken a minority US$50 million stake in South Asian over-the-top (OTT) video service Yupp TV.

The growth in capital will enable the US-based subscription streaming service “to further its global footprint, expand its content library through original productions and acquisitions, and rapidly grow its paid subscriber base,” the companies said in a statement.

Currently Yupp TV reaches more than 400 million households across the world and delivers live TV, catch-up TV and movies on-demand in 14 languages. It claims five million monthly visitors across 27 integrated devices – with peak monthly traffic of 20 million.

“We couldn’t ask for a stronger partner than Emerald Media. YuppTV is a content distribution platform with a strong consumer connection, and Emerald Media has global media relationships. We hope to leverage their relationships and existing assets Endemol, OML, Fluence and Graphic India to create original programming and make this platform a next-generation distribution and content powerhouse,” said Uday Reddy, promoter and CEO, YuppTV.

Rajesh Kamat, managing director, Emerald Media, said: “Emerald Media believes in driving change and value creation by providing a distinctive combination of capital, domain knowledge and management bandwidth. The world is moving from traditional consumption to multi-screen delivery mediums. YuppTV provides a unique combination of technology, strong content relationships and revenues of scale and will be an anchor to our vision of building a new age media company.”

The OTT service offers more than 25 South Asian TV channels, 5,000 films and 100 TV shows to audiences in the USA, UK, Middle East, Canada, Singapore, Malaysia, Australia, New Zealand and the Caribbean. It also launched across India, after its initial focus on South India.

YuppTV raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama in September 2015.