Twitter has started promoting its live streams of Thursday Night Football NFL games with an autoplay feature.
The video module shows up next to the timeline on the ‘Home’ tab of its desktop website when games are live. On mobile, a tab shows up on the top of the screen that says, ‘watch live!’.Twitter snagged a ten-game streaming deal, for the 2016-2017 season.
A Twitter spokesperson told Buzzfeed,“As we’ve said before, we’re going to continue exploring ways to make our live video content on Twitter more discoverable.”
Two weeks ago, when Twitter aired its second NFL game, the company reached 2.2 million people, with an average audience of 327,000 viewers per minute - up from the 2.1 million that watched Twitter’s first NFL game, with an average audience of 243,000 viewers per minute.
