Following in the footsteps of major international broadcasters like ESPN, SKY, FOX and Turner, the Spanish production house doesn’t want to come to the eSports party. The announcement was made during the Barcelona Games World.

Through this investment, Mediapro intends to expand and boost the Liga de Videojuegos Profesional (LVP), Spain’s reference competition with 250,000 registered players. The company hasn’t given any details, but intends to increase business around LVP’s broadcasting rights, advertising and sponsorships.

Mediapro’s involvement will mean more financial and technical resources for the LVP, enabling the league to better plan its content strategy and improve marketing division. Mediapro is Spain’s largest manager of sports TV rights, driving La Liga content around the globe.

So far this year, the LVP has had accumulated ten million live viewers with nearly 20 million watching video-on-demand (VOD) content. During 2016, other TV companies have entered the eSports arena in Spain, including AMC Networks, which launched a gaming subscription VOD (SVOD) channel with Machimina, and Viacom, which aired a Vodafone eSports show on MTV.