Roku releases rapid streaming channel generator | Online Video | News | Rapid TV News
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Online video device maker Roku is claiming a breakthrough with technology which allows content owners from across the UK to launch streaming channels without having to type a single piece of code.

roku large 6 OctThe new Roku Direct Publisher is attributed with eradicating what is said to be laborious and expensive tasks, and will mean that content owners can efficiently launch their streaming channels on the Roku platform, which has over ten million customers. Newly released channels built with Roku Direct Publisher include Mashable, Rolling Stone and Us Weekly among others, all of which can be found in the Roku Channel Store. Roku Direct Publisher is also supported by third-party online video publishers including Brightcove, JW Player, Kaltura and Ooyala.

Furthermore, Roku says that the rapid generation will result in owners being able to develop an audience and drive monetisation in an even quicker manner. The solution also offers access to metrics to analyse individual video performance and a performance dashboard that provides detailed metrics so that publishers can analyse the success of their content.

“Building streaming applications typically involves significant time, development resources and costs in order for publishers to reach and engage TV viewers effectively,” said Bill Shapiro, director of product management for the Roku OS. “With the launch of Roku Direct Publisher, we are empowering content owners to be able to get on the Roku platform quickly, develop an audience and drive monetisation. It’s a great solution for content owners and will also result in a lot of new and interesting channels for viewers.”

The Roku Publishing Platform is open to content owners and developers from around the world. Roku Direct Publisher is available now at along with the Roku SDK and XML programming framework for developing customised channels.