Zee Mundo launches Spanish-language Bollywood channel | Programming | News | Rapid TV News
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The first-ever Spanish-language Bollywood channel, Zee Mundo, has now become available on Sling Latino.

The channel will deliver its major studio quality HD movies to US Hispanic audiences via the over-the-top (OTT) service. The dubbed, Spanish versions of HD titles are available to Sling Latino customers as part of its Best of Spanish TV package.

The channel asked GfK to conduct research in key markets, and found that Zee Mundo’s programming crosses over with storylines and themes that are embraced by Hispanics.

According to Nielsen, Hispanics watch more online videos on average than the general American population. Overall, 87% of US Internet users watch videos online, according to a study conducted by Invodo and comScore in 2015. In addition, other reports suggest that Hispanic OTT viewers skew young, are tech savvy and have increasing buying power.

Zee Mundo is headquartered in Miami, Florida and is actively expanding its reach throughout the US and Latin America.