Amazon Prime readies for Indian launch with Dharma content deal | VOD | News | Rapid TV News
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Amazon has entered a long-term partnership for Bollywood content from Dharma Productions ready for the launch of its Prime Video service in India.

Badrinath Ki DulhaniaAlthough Amazon has not yet announced a date for its Indian subscription video-on-demand (SVOD) service, the content deal sets Prime Video up as the digital home for upcoming movies such as romantic drama Ae Dil Hai Mushkil, directed by Dharma’s owner Karan Johar and staring Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma. The film is scheduled for theatrical release on 28 October, in time for Diwali celebrations.

Other new releases set for streaming on Prime Video include Ok Jaanu the remake of Tamil blockbuster Ok Kadhal Kanmani, and romance franchise Badrinath Ki Dulhania, along with catalogue films from Dharma including Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath.

“We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Nitesh Kripalani, director and country head, Amazon Video India. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

Apoorva Mehta, CEO, Dharma Productions, added: “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on video-on-demand and OTT Platforms. We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

When launched in India, the e-commerce giant’s video streaming service will also include library films Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein.

Amazon Prime membership already offers unlimited free one-day and two-day delivery to over 100 Indian cities on eligible items plus 30 minutes early access on top deals.