Netflix to dub or subtitle content for Turkish service | VOD | News | Rapid TV News
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US streaming giant Netflix is dubbing or subtitling shows including Orange is the New Black, House of Cards and Jessica Jones into Turkish for its subscribers in Turkey.

Netflix OITNB iPad lifestyleMore than 80% of the video-on-demand (VOD) provider’s content will now be available dubbed or subtitled in the user interface for its Turkish audience, Netflix has confirmed.

The company has recently rolled out a similar local-language service in Poland, and “localisation in other markets will take place over time as economically prudent”, Netflix has said.

Netflix also announced it would be partnering mobile provider Vodafone to carry its subscription video-on-demand (SVOD) service in Turkey. Netflix has been operational in Turkey since January 2016, when it announced its expansion into 130 countries around the world.

The SVOD provider is clocking up mobile and cable integration deals in a bid to further increase its penetration, most notably one reached earlier in September with John Malone’s Liberty Global, covering 30 countries around the world. Comcast is also currently rolling out a beta programme in the US with Netflix integrated on its cable set-top boxes.