In a syndication partnership between Time and Twitter, this season’s NFL Thursday Night Football games will stream via Twitter's live video experience on the SI.com and Time.com sites; the project began on Thursday with the New York Jets at Buffalo Bills game. The video interface also embeds the live Twitter timeline of related tweets during the game.

Distribution will soon expand to two other Time properties, FanSided.com and TheMMQB.com.

The new partnership is the byproduct of a deal announced earlier this year between Twitter and the National Football League to stream a selection of matches. The remaining games include:

Week 3, 22 September: Houston Texans at New England Patriots

Week 5, 6 October: Arizona Cardinals at San Francisco 49ers

Week 6, 13 October: Denver Broncos at San Diego Chargers

Week 7, 20 October: Chicago Bears at Green Bay Packers

Week 11, 17 November: New Orleans Saints at Carolina Panthers

Week 13, 1 December: Dallas Cowboys at Minnesota Vikings

Week 14, 8 December: Oakland Raiders at Kansas City Chiefs

Week 15, 15 December: Los Angeles Rams at Seattle Seahawks

Week 16, 22 December: New York Giants at Philadelphia Eagles

Earlier this week Time, launched the free streaming People/Entertainment Weekly Network.