Scripps Networks serves up Food Network to Cablevision | Cable | News | Rapid TV News
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Continuing its expansion across Latin America, Scripps Networks Interactive has entered the Argentinean pay-TV sector by launching Food Network on Cablevisión.

food network argBeginning on 1 October, Food Network aims to reach 1.5 million Argentinean households through Cablevision, the country’s largest cable TV provider. This distribution deal marks the first local agreement for Food Network in Argentina, where the channel was already available as part of a LATAM-reach deal with DirecTV.

As a result of Scripps Networks’ increasing presence in Argentina, the company has also commissioned a Spanish-language original production – Locos x el Asado – to be filmed and produced exclusively in Argentina for Food Network.

“Argentina is a key growth market for Scripps Networks as it offers one of the most vibrant culinary scenes in Latin America,” said Eduardo Hauser, managing director, Latin America and the Caribbean, Scripps Networks Interactive. “Our partnership with Cablevision, a major player in the Latin American pay-TV field, allows us to reach even more audiences across the country.”

“We are very happy to add Food Network to our digital offering, especially as our clients continue to demand more specific types of content,” said Antonio Álvarez, director of programming, Cablevisión. “This is a way to provide access to content that aligns with their tastes and preferences.”

Regarding Locos x el Asado, Hauser added that the initiative is part of Scripps’ international strategy of complementing global content with local productions. “We are increasing the amount of Latin American programming by commissioning Locos X el Asado, a show that celebrates the culinary traditions that are unique to the region,” he added.

The Cablevisión deal comes a few days after Scripps Networks announced its first partnership in Mexico, which has seen Food Network launch on Totalplay.