IBC 2016: Eutelsat takes stake in Perseus as V-Nova line enhanced for VR | Satellite | News | Rapid TV News
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Not yet two years old, V-Nova, producer of the Perseus compression product, has received a huge endorsement by leading satellite firm Eutelsat by means of a minority equity stake.


Eutelsat sees the move as a way of bolstering its video competence through partnership with a leader in compression technologies whose products can facilitate broadcaster transition to HD and Ultra HD for a richer viewing experience. The companies had worked closely in  delivering Ultra HD services during the final phase of the Euro 2016 football championship with Italian broadcaster RAI

Explained Julien Seligmann, Eutelsat executive vice-president, global video services: “In partnering with V-Nova we are adding to our competence in the broadcasting chain and, specifically, we are increasing our technology advance by enriching the end-user experience for client broadcasters. As the video landscape enters an era marked by exceptional signal quality and exponential traffic growth, our investment in and partnership with V-Nova equip us to provide cost-effective and innovative solutions to media companies who rate quality as a key differentiator.”

Added V-Nova CEO and co-founder Guido Meardi: “18 months after launch, we are excited by the prospects of our strategic partnership with a major industry player like Eutelsat. The rapid transformation of the industry to HD for all, Ultra HD, HDR and 360/VR immersive video services can only be supported by the combination of best-in-class video processing and Tier-1 data connectivity. A Perseus-powered  Eutelsat platform is perfectly placed to support operators and service providers in this inevitable transition.”

The two also plan to enter into a commercial partnership focused on satellite video transmission markets, where Eutelsat will exclusively distribute V-Nova’s Perseus-powered compression solutions in jointly defined offers for pre-agreed markets.

At IBC 2016, V-Nova also announced that it intended to enhance Perseus to ‘unlock’ the virtual reality experience, supporting immersive 4K at a rate of 4 mbps. It has the ambition to deliver 16 K VR encode and decode by 2017. In a further move, V-Nova revealed that it was working with Microsoft to ensure that transcoding and delivery of video to specially enabled Windows 10 devices using the Azure could platform was performed and delivered in the most efficient way. V-Nova sees Perseus as playing a key role in accelerating cloud based workflows.