With the goal of promoting an open ecosystem of technology providers and app developers, Kaltura continues to take onboard relevant over-the-top (OTT) players, customers and partners to the new programme aimed at showcasing how OTT service providers, broadcasters and media companies can engage users with a highly immersive experience utilising a mix of VR360 and virtual reality content.

“Adding VR experiences will help OTT players to redefine their propositions to gain considerable competitive advantage,” said Ron Yekutiel, Kaltura co-founder, chairman and CEO. “The opportunities for creating exciting, immersive viewing experiences for sports events, concerts and other types of content are endless, and also open up new monetisation options. Our experience in helping customers negotiate their OTT journeys means that we are ideally placed, together with our ecosystem partners, to help them navigate the emerging VR landscape.”

Kaltura will be demonstrating VR360 content at IBC 2016 this week, as well as a virtual store powered by Inception, whose technology is currently in closed beta and will be officially launched in Q4.

“VR is quickly becoming the best way for consumers to truly immerse themselves in new experiences,” added Benny Arbel, Inception CEO. "In addition to having some of the best VR content, the Inception app has the most cutting edge technology for viewing VR, and we are excited to work with Kaltura to provide this technology to OTT players.”