GO holds back from breaking free in Argentina, Uruguay | OTT | News | Rapid TV News
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HBO has announced a revamped over-the-top (OTT) platform for Argentina and Uruguay, but is keeping HBO GO bundled with pay-TV subscriptions.

hbo goUnlike in other Latin American countries, such as Colombia and Mexico, HBO is not making HBO GO a standalone streaming service for the moment. The company is releasing a renewed platform which will still be complementary to the HBO/MAX pay-TV package.

Argentinean users were expecting a different announcement, as HBO stated in March that HBO GO would launch as an independent OTT service in Argentina before the end of the year. However, HBO said that this launch was a necessary move prior to launching an online subscription platform.

The revamped version of the platform, which gives access to HBO’s entire video-on-demand (VOD) catalogue, will be available for free for HBO/MAX subscribers in both countries.

“Argentinean and Uruguayan audiences are looking for flexible ways to consume content. In Argentina, 53% of people watch audiovisual content through digital and streaming platforms,” said Francisco Smith, EVP, distribution and media development, HBO Latin America.

The platform, available for iOS and Android devices and through a browser platform, will also enable live streaming of HBO’s main Latin American channel.