Elemental will be showcasing both its on-premises and cloud-based video technology at IBC 2016, including an Amazon integration.
The Portland, Oregon-based company has also once again organised the 4K 4 Charity Fun Run.
Elemental will highlight its unified video infrastructure, which features high bitrate encoding, supporting HEVC 4:2:2 10-bit encoding at up to 80Mbps or AVC High 4:2:2 Intra Profile 10-bit encoding; DVB/DTH linear system that enables customers to deploy 24/7 linear services; live channel playout with dynamic content control and motion graphic overlay; and statistical multiplexing to mix and match different codecs with workflows and delivery networks.
On the cloud front, it will demonstrate an Amazon S3 integration with support for live channel playout and VOD content storage; enhanced output capabilities, like the newly available HEVC 4:2:2 and AVC High 4:2:2 Intra Profile outputs; Amazon Direct Content to optimise media asset transfer to the AWS Cloud; live broadcasting from the cloud; and Amazon S3 Transfer Acceleration. The just-launched technology is designed to allow for broadcast and multiscreen content delivery.
IBC 2016 will also be home to previews of next-gen products for Elemental, including advanced video management; SDI over IP technology with support for SMPTE 2022-6 uncompressed video over IP and SMPTE 2022-5 forward error correction; HDR; virtual reality; dynamic ad insertion; and multiscreen monetisation.