KNIPPR carries QYOU on new OTT offering | OTT | News | Rapid TV News
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TV Everywhere online video curator The QYOU has inked a channel deal with KNIPPR, a recently launched over-the-top (OTT) service in the Netherlands.

qyou 18 JUly KNIPPR’s commitment-free OTT offering allows subscribers to choose the channels they want on top of the Dutch standard offering. The QYOU believes that it is now helping KNIPPR deliver its promise of fresh and relevant content for cord-nevers and cord-cutters

“Our goal is to build a service that delivers a broad selection of channels – both popular and niche – and to provide our viewers with the freedom to watch what they want, when they want, on whatever device they choose,” explained KNIPPR vice president Johan Trouwborst. “This type of flexible, a la carte model reflects what most consumers today want – not just younger viewers but everyone who is dissatisfied with the traditional cable offer. With its fresh approach, The QYOU is the perfect channel for bringing the exciting world of online video to multiscreen OTT.

This deal marks further expansion for The QYOU in The Netherlands, following its partnership with Ziggo Sport earlier in 2016. “We are really excited to work with such an innovative company that targets a significant proportion of today’s consumers - those who want more flexibility and less commitment without sacrificing quality of content,” commented Scott Ehrlich, CEO of The QYOU. “As we have witnessed working with Ziggo and TV Vlaanderan, there is a huge video culture in the Netherlands, and we are thrilled to help KNIPPR by bringing our ‘best of the Web’ short form content to its subscribers.”

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