The figures, published in a comprehensive report from Mexico’s Instituto Federal de Telecomunicaciones (IFT), has put other analysis into perspective, showing that free-to-air TV - since January 2016 delivered only through the DTT - is still the only option for a large majority of Mexicans.

And not only that, around 80% of people said they regularly watch FTA channels, despite having pay-TV access. Indeed, FTA networks are also the most watched signals through pay-TV platforms.

However, Mexico’s pay-TV is still on the up and the market is close to becoming Latin America’s largest, catching up with Brazil.

Regarding online and over-the-top (OTT) viewing, the IFT report coincides with other studies published this year, indicating that Mexico has a growing Internet video audience.

According to the IFT, 26% of people watch video online, with YouTube being the most used platform (90% of people have watched content on the platform), while Netflix was selected by 20% of those online viewers.