Strimm TV is an online social TV platform that claims to offer a new era of customised online TV with a platform that fuses cable TV-like features and services with Internet cloud computing. It makes available free 24/7 broadcasting TV channels in a variety of categories that allow consumers and businesses to use the video medium for social communications, entertainment, education and commerce. The online TV stations can be created in different languages and a multitude of categories - such as music, sports, fashion, gaming, food, kids, education, travel, technology, etc.

Strimm has business relationships with video providers such as YouTube, Vimeo and Dailymotion. Direct hosting capability will be available soon, according to the company. Its Facebook community boasts over 55,000 followers.

“Our unique social television platform ... represents the birth of a new paradigm,” said Strimm spokesperson Max Stolyarov. “Social Internet TV is a revolutionary medium not just because it's new, but because it will unprecedentedly empower millions of creative people to express themselves in a fuller, richer manner than they could before.”