JD Power has issued its 2016 TV Satisfaction Report, with Sony edging out Samsung in the smaller-screen segment.
Sony bumped Samsung from its 2015 position as the highest ranking brand in the less-than-50-inch TV segment, with a score of 843 out of 1,000. Samsung retained its title though as the highest-ranked manufacturer in the 50-inch or larger TV segment, with a score of 859.
Overall, the larger displays are winning: consumers with TVs 50 inches or larger were more satisfied than those with smaller TVs (845 points v 812).
Interestingly, smart TVs make up 80% of TVs 50 inches or larger, and 59% of the smaller TVs. About a quarter (27%) of those who purchased a TV 50 inches or larger chose one with a curved screen (just 17% of smaller-screen buyers did), while 52% of larger TVs purchased were 4K UltraHD compatible (just 25% for smaller models).
To that latter data point, it’s interesting to consider this in the context of the Consumer Technology Association’s (CTA) semi-annual forecast.
It postulates that for the 4K/Ultra HD TV ecosystem, 2016 will be a flagship year, driven in part by the market introduction of next-generation technologies like HDR. CTA expects shipments of 4K/Ultra HD displays will reach 15 million units (a 105% increase), and revenue will exceed $12.9 billion (a 69% increase). CTA adds that new to the market in 2016, 4K/Ultra HD Blu-ray players will further build the ecosystem with 700,000 units sold and $63 million in revenue.
Price of course was top decision factor in buying a TV for JD Power respondents; 67% of those with a TV smaller than 50 inches cited price as the primary reason for the selection, while it was important for 55% of those who purchased a larger TV.
The shopping process is changing as well, the survey showed; less than a quarter (22%) said the in-store display was a primary source of information during the shopping process — down from about half last year.
In terms of what causes dissatisfaction, the biggest TV problems cited by consumers include glare and/or reflection (25%); difficulty connecting to Wi-Fi (18%); remote controls that don’t work properly (13%); and sound that’s distorted, low or missing (13%).
The annual report measures satisfaction with TVs among customers who bought one in the past 12 months.