shomi taps Elemental, AWS to scale | Infrastructure | News | Rapid TV News
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As it attempts to scale its video business to meet demand, Shaw Communications and Rogers joint venture shomi has deployed enabling technology from Elemental and Amazon Web Services.

shomiThe Canadian subscription video-on-demand (SVOD) service manually curates content collections rather than relying on algorithms to pre-select consumer viewing options. Subscribers access over-the-top (OTT) content through the company’s website and apps, including, most recently, the Xbox One, and through VOD libraries from participating cable providers.

To support growth it is now using Elemental Cloud, in conjunction with the Amazon Simple Storage Service (Amazon S3) and Amazon CloudFront.

“shomi’s strong brand and unique, highly personalised SVOD offering have pushed us to the forefront of the OTT market. Now, we want to go further,” said Augusto Rosa, senior director, head of video & network infrastructure, shomi. “We’re preparing video assets for viewing nearly 20% faster than before and rapidly scaling our offerings and subscriber base, thanks to Elemental and its deepening integration with AWS services. This is critical to meeting the growing demand in the Canadian streaming market.”

Using Elemental compression and packaging solutions integrated with AWS storage and origination services, shomi also has streamlined workflows. Citing a ten-fold increase in cloud-based resource use over the past 12 months, Rosa noted: “We’ve enjoyed Elemental Cloud so much that we’ve moved all of our content to it – and we’ve already moved all our video origin to AWS. Going forward, we plan to use more Elemental and AWS Cloud-enabled features.”

In an Elemental Cloud workflow, shomi uses Elemental to manage, process, and package large batches of file-based video content for both OTT and VOD delivery. Adaptive bitrate assets are packaged with corresponding digital rights management (DRM) schemes and stored on Amazon S3. Shomi uses Amazon CloudFront as an origin server directly out of S3 to realize the benefit of high S3 throughput to an Akamai CDN for delivery to customers on a full range of connected devices. Additionally, file-based transcoding is used on-premises for on-going development testing and to output mp4 files. These adaptive bitrate outputs are also uploaded to the cloud for packaging and storage in Amazon S3.

“Elemental’s deepening integration with AWS Cloud will create a range of highly-scalable solutions to help our M&E customers be more agile, cost-effective, and elastic in delivering viewer services via the cloud,” said Aslam Khader, chief product officer at Elemental. “We are excited to help shomi connect subscribers to the video they want on an increasingly large scale.”