Under the terms of the deal, which marks The QYOU’s entry into the Latin American market, TotalPlay will air The QYOU’s linear channel on its IPTV service in order to tap into what the players believe is a thriving online video culture in Mexico.

Analyst comScore estimates that 81% of Mexican Internet users watch online videos and in response, video service providers and TV operators are said to be moving to better reflect these tastes by adding new programming that showcases high quality short form content, curated and packaged for the television environment.

“We are witnessing a significant boom in consumer appetite for short-form content – particularly among the millennial group, a demographic that grew up with internet video,” explained TotalPlay´s director content acquisition Hugo Adrián Hernández. “The QYOU offers a content mix that fills a gap in our current offering, creating an innovative entertainment package that is attractive to a wide audience. Ultimately, it bridges the gap between online and television entertainment, giving our subscribers a much more seamless way to access the videos they love. We’re confident that the channel will be a big hit with our audience.”

Added QYOU co-founder and CEO Scott Ehrlich: “It’s evident that there is strong appetite for internet content in Mexico, so it makes a lot of sense for an innovative operator like TotalPlay to integrate The QYOU as part of its IPTV offering. We’re thrilled to be launching into LATAM for the first time, and excited to be working with TotalPlay.”