Video viewing on smartphones spiked during the first quarter, with 110.1 million adults in the US streaming clips.
According to Nielsen’s latest Comparable Metrics report, that cumulative audience was up significantly from 85.4 million in the year-ago quarter. About 5.69 billion gross minutes of video were consumed, a spike from 3.41 billion a year ago.
The average mobile audience was 564,519, up from 338,500.
Video viewing on PCs declined, with a cumulative audience of 77.7 million, down from 86.3 million, even as gross minutes viewed rose to 26.4 million from 22.1 million. The average audience rose to 2.6 million from 2.1 million.
TV viewing continues to be top dog though, with a cumulative US audience of 213.5 million people (87.9% of thej country’s population). That’s actually up from 210.3 million, or 87.6%, a year ago, pointing to cord-cutting fears being unfounded. People consumed 516.8 million gross minutes of video, up just slightly from 516.2 million a year ago. Average audience was up to 51.3 million from 51.2 million.