Movistar aligns Colombian OTT with overall LATAM strategy | OTT | News | Rapid TV News
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Telefónica’s over-the-top (OTT) service in Colombia, Movistar Video, has been rebranded to Movistar Play, realigning it with the company’s strategy for Latin America.

movistar play colombiaLaunched over a year ago, Movistar Video will also add three new live channels: ESPN and ESPN2, following a pan-regional agreement, and Cartoon Network, targeting young audiences.

Both moves come a few months after Telefónica announced a major OTT expansion throughout Latin America, making video a spearhead of the telco’s presence in the region. Indeed, since it was announced last February, Movistar Play has landed in Uruguay, Costa Rica, El Salvador and Panama, and will soon arrive in Peru, Ecuador and Nicaragua. The service was already available in Argentina, Brazil, Chile and Colombia.

“We are working to create a unique experience for our clients, which is why we are adding new networks for all kind of audiences. Through this launch, we have 12 live streaming channels and over 2,500 titles on demand,” said Katiuska Veliz, manager, video and TV, Movistar Colombia.

Movistar Play enables Colombian subscribers to stream content to up to five simultaneous devices, including smart TVs, smartphones, tablets, computers and TV boxes like Chromecast and Apple TV.