Yospace adds a DASH of dynamic ad insertion | Social TV | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Dynamic ad insertion technology provider Yospace has announced that it is to support the Dynamic Adaptive Streaming over HTTP (MPEG-DASH) streaming standard.

Yospace 4 May 2016The protocol is an adaptive bitrate streaming technique that enables high quality streaming of media content over the Internet delivered from conventional HTTP Web servers, and has been adopted by many of the leading players in the broadcast industry.

The development complements Yospace’s DAI solution for HLS which is designed to enable broadcasters to monetise their live and on-demand content in a DRM-protected environment across all major online platforms and devices. Yospace’s system allows advertisements to be replaced in live simulcast with ones that are relevant to the interests of each viewer. Ad stitching is performed on the server-side, contributing to a user experience that Yospace claims is ‘completely’ seamless and in line with expectations that have been set by years of watching traditional linear television.

The company says the announcement is particularly good news for providers of live sports and major event broadcasting, who are finally free from a lot of the complications brought about by fragmentation in the browser space. Yospace further believes that running a combined HLS and DASH strategy broadcasters are finally able to reap the benefits of personalised ad insertion across a range of platforms, while maintaining the integrity of their hard-won broadcast rights.