2016 Olympics to be the most digital yet | Online Video | News | Rapid TV News
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While 87% of sports fans plan to watch the Summer Olympics, the way in which they consume the content will undergo a dramatic change as mobile and online video draw millions of eyeballs away from traditional television viewing.

rubicon olympicsThis is according to the Rubicon Project, which is unveiling the findings from a new survey of more than 1,000 sports fans. About 79% of millennials plan to watch the Olympics live online and 70% plan to watch on their mobile device.

The survey also highlighted a key insight for brands seeking to reach the majority of Olympics fans who plan to use a connected device while watching television. This includes the 80% of millennials who will have a second screen open “most of the time” they watch the Olympics and will spend most of their second-screen time consuming content related to what is on the television.

Further, 57% of Olympic followers note they have a second screen open when watching sports some of the time; millennial Olympic fans are more than twice as likely to have a second screen open “most or all of the time” compared to non-millennials (82% vs. 48%)

Also, more than 50% of Olympic followers have an annual household income above $50,000 (57% vs. 32% non-followers) and a college or graduate degree (51% vs. 28% non-followers).

Part of that mobile use could be virtual reality (VR) programming, which NBC is making available exclusively on Samsung devices.