Amazon inks exclusive streaming deal with PBS KIDS | Programming | News | Rapid TV News
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Online video giant Amazon Prime Video has become the exclusive premium subscription streaming home for a broad collection of PBS KIDS series.

pbs kidsProgrammes will premiere on PBS stations and will later be made available in Amazon Prime Video. In addition to Prime Video, PBS KIDS titles will also be available with Amazon FreeTime Unlimited — a subscription service designed for kids and their parents.

“We are excited to announce this new deal with PBS, which will make Prime Video the exclusive premium subscription home for the great PBS KIDS series that our customers and their kids love,” said Brad Beale, vice president of Worldwide Television Acquisition for Amazon. “From our award-winning Amazon Original Series to amazing licensed content from industry leaders like PBS KIDS, we’re committed to making Prime Video the best destination for kids and family programming that will both educate and entertain.”

Prime members in the US can watch PBS KIDS episodes via the Amazon Video app for TVs, connected devices including Fire TV, mobile devices and online. In addition to streaming, all episodes are also available to download for offline viewing on iPads, iPhones, Android phones and tablets and Fire tablets.

“We are very pleased to be continuing our relationship with Amazon, increasing Prime Video members’ access to our trusted, educational programming,” said Lesli Rotenberg, SVP and GM, Children’s Media & Education, PBS. “PBS KIDS shows have been developed with the needs of today’s children in mind and focus on fundamental academic areas such as literacy, science, technology, engineering and math (STEM), in addition to collaboration, communication, critical thinking and creativity.”

Amazon is wise to beef up its kids offerings. Netflix has been augmenting its kids programming as well, including content for older kids, with partners such as PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego, all in a commercial-free environment.