Connected TVs make big inroads in US | Online Video | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Connected TVs are used by 74% of Americans, up from 59% last year, according to Frank N Magid Associates research, which found that use of connected TVs and mobile video is increasing, especially among younger audiences.

Magid connected tvA full 42% of respondents said they now have a smart TV, up from just 25% in 2015 and 17% in 2013. But connected TV is also a function of video game consoles like the Xbox, which continue to have the highest share at 33% (up from 30% in 2015). Internet streaming devices are growing fast though (31%, up from 20% in 2015).

Meanwhile, 46% of respondents with a smartphone watched video at least once a day on the device, with heavier use among 18-34 year-olds and males. That compared to 39% watching video on a computer at least once per day, followed by tablets (30%), connected and smart TVs (18%) and gaming consoles (13%).

Respondents in the report said the top sources for paid streaming of TV shows and movies was Netflix (cited by 58%), followed by Amazon (34%), Hulu Plus (20%), HBO Now (16%), Apple TV (9%) and YouTube Red (7%). Top free sources for TV shows and movies were YouTube (40%), Hulu (20%), (19%), (15%) and Crackle (13%).