Kast mobile video aims for US market | Mobile | News | Rapid TV News
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Samba Tech, an independent distributor of online video in Latin America, has launched Kast, a free mobile video app for the US.

The app is designed to help businesses have more immediate and interactive team communication and collaboration via audio and video posts that can be sent directly to select teams and channels.

“Big companies don't have a good way to engage with their employees,” said Gustavo Caetano, founder and CEO of Samba Tech. “Many still use email or paper-based communication, but there's no real interaction, they're just receiving information. With Kast, sales, marketing, HR, engineering, support, leadership and more, can use video to create and capture dynamic moments and ideas, or to deliver corporate information in a fresh and engaging way. We've been delivering high quality video solutions for more than a decade. We've learned not just how powerful and popular mobile video messaging can be, but how to build a secure platform that works reliably at scale. Businesses should get ready to Kast."

Samba Tech has also secured approximately $3 million in funding from investor José Augusto Schincariol to bring Kast to the US.

“Kast has the potential to become the corporate Snapchat, offering companies a secure, centralised and organised way for sharing activities, events and tasks from different times and regions through a multimedia application,” said Tom Mix Petreca, solutions engineer at Rackspace.

“Testing Kast has been a fantastic opportunity to leverage mobile video with our LATAM-Brazil team to spur creativity, streamline mass communication and support community growth internally. We're excited to share our experiences with the app company-wide."