JW Player supports Univision for Copa America | Ad Tech | News | Rapid TV News
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JW Player has inked a first quarter customer deal with Univision Communications just as tens of millions of fans are tuning in to the Hispanic network across all platforms to watch the Copa América Centenario.

copa americaThe tournament began on 3 June and will go on until 26 June, with a total of 32 matches featuring North and South American teams.

“JW Player’s innovative and flexible platform differentiates it as a highly valuable solution for building customised videos for our audiences," said Mark Kortekaas, EVP and CTO at Univision.

JW Player also announced LittleThings as a new client. The two have joined approximately 600 other new enterprise customers in Q1.

“JW Player continues to be the highest performance solution driving the deepest engagement, viewer satisfaction and publisher success globally,” commented Chris Mahl, president of JW Player. “As more companies implement a holistic online video strategy, we are seeing a major shift by publishers from SaaS 1.0 monolith solutions to JW Player’s modular, high-performance architecture as the premier video solution. This shift has gradually emerged through our player first open-source architecture that incorporates the collective knowledge of the world’s largest group of video developers.”