Media consumption drops globally — except mobile | Mobile | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Media consumption is dropping globally, except for mobile, a survey from Zenith Optimedia has revealed.

BIThe study found that all non-mobile media consumption, including traditional media and desktop Internet, will decline by 3.4% this year.

In sharp contrast, mobile media consumption will climb by approximately 28%, leading overall media consumption to still increase this year.

That said, TV is still king in terms of time spent. Consumers spent 177 minutes per day watching TV in 2015, compared to 110 minutes per day on the Internet (both desktop and mobile). TV accounted for 41% of media consumption in 2015 (a figure that is expected to decline to 38% by 2018). Internet media will account for 31% by 2018.

The report also found that consumers this year are expected to spend 86 minutes on average on mobile media, compared to just 36 minutes on desktop. This means that approximately 71% of global Internet consumption will occur on mobile in 2016.